Simple really. Simplicity, that is. I mean every product or service has more than one feature or benefit but the most successful companies and brands have a knack of distilling everything down to a single, simple message, thought or emotion. Whether that’s reliability (VW), quality (Waitrose) or how tough a product is (Olympus), simplicity is key to success.
Here’s a good example of how Olympus hammered home its toughness message with a simple yet highly effective TV short for its indestructible range of cameras. The strategy is spot on too: the one market where camera purchase is assured is parents with young children.
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.
Did you enjoy this article? Please subscribe to www.businesswritersnetwork.co.uk/blog to receive all the FREE updates!
