As bicycles grow in popularity, so do related opportunities for smart entrepreneurs and marketers. A concept spotted in bike-loving European cities — and soon to arrive here in London, no doubt — is bike seat advertising.
Ads are printed on plastic bike seat covers, which are then placed over the seats of parked bicycles, keeping seats dry and leaving an unavoidable impression. By selecting specific locations or even certain types of bikes, advertisers can focus on an audience that’s as narrow or wide as needed.
In Europe, the covers are sold by numerous companies, including Zadelhoesje, which addresses environmental concerns by selling seat covers made of recycled plastic. One to look into if you’re in advertising or promo products –yawn.
Hmmm. Worthy.
Website: www.zadelhoesje.com
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